When you have the skills in Search Engine optimization, there are many job opportunities that you can land. This is because it is one of the most challenging and highly rewarding digital marketing disciplines. When combined with content marketing, analytics, general technical site optimization SEO helps you be an expert in marketing. You can use your skills to improve your website or those of your clients.
According to Smart Insights and cmo.com, Search Engine Optimization is the most in-demand skill in digital marketing. There are more than 30, 000 jobs related to SEO according to indeed.com. There are also many jobs on Upwork, Fiverr, and many other freelance websites.
Also, there are more than a billion websites, and each of these needs to be applied with SEO in order to be optimized in order to appear on search engine result pages and this is the work of an SEO specialist.
SEO professionals specialize in mastering and learning the algorithms of search engines in order to help their clients or their own websites appear on the SERPs (Search Engine Result Pages). Most SEO experts are expected to have skills in marketing, research, data analytics, link building, etc. They also need to have expertise in the use of SEO tools like Semrush, Ahrefs, Moz, Raven, and many others that we’re going to look at.
SEO professionals are very much in demand as many companies are trying to compete with others in various niches. They are usually hired as part of digital and content marketers, web developers, and many other roles in order to drive traffic to the website. Whether you’re just a beginner or already a professional, establishing a career in SEO promises exciting potential for growth. Let’s now have a look at the popular career paths and roles for SEO professionals.
Popular Jobs for Search Engine Optimization Professionals
1. Digital Marketer:
Utilizing your Search Engine Optimization skills in digital marketing is very easy as you broaden your skills. The work of most digital marketers is to handle almost all types of online marketing tasks. This includes but not limited to PPC, SEM, SEO, and Social Media Marketing. The average salary of a digital marketer is $46, 919 per year. But having relevant skills like communication, web and strategic marketing can boost your income.
2. Search Engine Marketer:
SEO and SEM are usually considered to be the same, but practically they are different. Search Engine Marketing is broad and it includes SEO. SEM also requires one to learn skills like PPC, customer relationship management, and Google and Bing AdWords. SEM earn an average of $45, 255 per year according to Payscale.
3. Business Marketing Consultant:
Most of the Search Engine Optimizers become professional business consultants, marketing consultants, and public speakers. This position requires one to have a demonstrated history of success in their business or the business of their client. But the advantage is that one will be able to work with companies and different businesses anywhere. The average salary of a business marketing consultant is $57, 610 per year.
4. Marketing Analyst:
A large part of Search Engine Optimization is usually data analytics. A marketing analyst use numbers to track the progress of the existing initiatives. They also identify the available opportunities, as well as generate forecasts. The average salary of a marketing analyst is $52 176 per year.
5. Content Marketer:
This is a great skill for SEO professionals who like working with content and rather not numbers and links. A content marketer needs to have a good understanding of SEO. This is because it works directly on the preparation of web content, outreach materials, blogs, graphics, videos, and other content. Their average salary is $56 414 per year.
6. SEO Manager:
SEO usually needs a team of SEO specialists, data managers, analysts, technology experts, and content strategists. The work of SEO managers is to manage all the team members. The managers should be well conversant with SEO as well as SEM. This enables them to oversee the team well and it can be more exciting if you’re people-oriented. The average salary of an SEO manager is $64 358 in a year.
You can start your own business as an SEO specialist and offer it to businesses on your terms. The salary you will get here will vary depending on the services you offer and other factors. If you launch your business, I would prefer working with businesses on a contract basis.
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